OUR STORY
Reclaiming the narrative "Threaded Root" is a digital cultural platform born from a singular goal: to amplify local talent and build strong communities. We exist to shift the center of gravity in the fashion world, tilting power back into the hands of the people - specifically, the artisans of India. We aim to highlight stories from diverse cultures, championed by artists and designers who possess a unique voice - representing their histories through local and traditional craftsmanship.
THE IN-HOUSE PHILOSPHY
Threaded Root in-house is our ode to the revolutionary thinker and the traditional maker. We are not interested in fast fashion; we are interested in future heritage. By co-designing every piece directly with artisans, we place our rich crafts at the very heart of the process. We view the stories of our ancestors not as relics of the past, but as blueprints for the future.
We are here to explore village practices, innovate in real-time, and revive dying arts. By embracing the beauty of imperfection and cultural revival, we are defining a new visual language for a generation that is culturally liberated and unafraid to be unconventional.
WHERE IT BEGAN
Our journey found its purpose in 2025 with a simple yet powerful mission. In 2026, it was established as a return to our roots. It began in Kolkata, sharing the story of Kantha. We saw a need to challenge the harmful norms of the fashion industry and empower the creative communities keeping this craft alive.
The Vision: To create a conscious clothing collection that challenges harmful practices and brings dignity back to the creator.
The Freedom: As an independent platform, we have the liberty to bypass exploitative systems and collaborate directly with overlooked local talent.
THE MISSION
After our first collection, the path was clear. We established the In-House line to restore respect and power to the artisan. Breaking the paradigm, we remain small by choice. This agility allows us to reject the capitalistic demand for overproduction and resource exploitation. Instead of pouring money into physical retail spaces or mass manufacturing, we allocate our resources to travel. We go to the villages, we immerse ourselves in the culture and lifestyle of our artisans.
Empowerment at the core while we work with many skilled craftsmen and tailors, a central pillar of our mission is to uplift women. Our true passion lies in finding women working from their homes and providing them with the resources, training, and platforms they need to gain financial independence and thrive.